Panerai Messanger Bag


Brief: Identify a market opportunity for the brand Panerai and design a concept product. Identify  the company's brand vision, assess  current market opportunities, and create a scale prototype.




Brand Vision

  •     Status
  •     Precision
  •     History

After investigating the locations of Panerai’s current retail spaces, I chose to focus on the market of retail tourism.




I explored a variety of products that may be used by tourists such as luggage, devices, toiletries, and directional devices.

Ultimately I chose to develop a quality luggage piece whose form and materials were inspired by Panerai’s existing line of watches.



I then created a non functional prototype with an imitation leather exterior and 3D printed buckles to assess the project at full scale.